On the morning of August 21, 2024, the signing ceremony for the cooperation of Shangza Spark National Tide Sports Selection Center was held at the headquarters of Wonde Group. Mr. Zhong Hua, Chairman of Wonde Group, Mr. Zhong Qiao, Vice President of Wonde Group and President of Career Sports, Mr. Wang Weiqin, General Manager of the Bishengke Commercial Management Company under Career Sports and General Manager of the BSK PARK Project, Mr. Li Zhihua, Deputy General Manager of Wonde Group Digital Technology Industrial Service Company Limited, and other relevant persons in charge attended the signing ceremony.

In the signing session, Mr. Zhong Hua, Mr. Wang Weiqin and Mr. Li Zhihua, as representatives of the three parties, signed the “BSK PARK National Tide Sports Selection Center Cooperation Agreement”. According to the content of the agreement, BSK PARK business system will work together with the career sports industry to jointly construct the “BSK PARK National Tide Sports Selection Center” sports, pan-sports, pan-fashion “business functions.

Mr. Zhong Hua said that this cooperation marks that the “Sports City” elaborately built by Shangzuo Spark has formally stepped into a brand-new stage of development under the synergistic layout of Career Sports. This is not only an active development and deep plowing in the global market of national tide sports equipment, but also a major strategic attempt to deeply strengthen the synergistic cooperation and mutual benefit between the upstream and downstream of the commercial sports industry chain. In the future, on the basis of the deep integration of national tide culture and modern sports technology, we will build a new sports industry ecological model integrating technological innovation, national tide culture, sports equipment, and brands going to the sea, bringing richer, more diversified, high-quality sports experiences for global sports fans, and jointly opening a prosperous era of development of the new ecology of the sports industry.

Mr. Zhong Qiao said that the signing not only marks the establishment of the deep co-construction of KM management of BSK PARK and career sports industry, but also indicates the strategic co-construction of “Asset Management Dual IP-Career Sports + BSK Business” for the new development of China's sports industry. Under the strategic co-construction of “Asset Management Dual IP-Career Sports + BSK Business”, the headquarters of Career Sports Company will make a better journey for the new development, new concept and new pattern of China's sports industry. The National Wave Sports Selection Center will introduce advanced big data analysis technology and intelligent management system, so as to accurately grasp consumer demand and realize efficient inventory management and precise marketing. Relying on this intelligent operation mode, Shangza Spark will bring consumers a more convenient and personalized shopping experience. At the same time, Sunseat Spark will take advantage of the “national tide to go to sea” to build a whole chain ecological service system, create a never-ending product selection meeting, realize the “national tide of good things to sell globally”, and become a beautiful “fashion new business card” in the world. business card”.

In the future, BSK PARK will rely on the mutual empowerment of the two systems of BSK Business Management and Career Sports, and take the sports industry as the driving force to develop into a new cultural, sports and business industry demonstration zone with the core model of “pan-sports industry service platform + business + career club”. In the future, the project will not only gather many high-quality national tide sports brands and series of products to provide consumers with rich and diversified choices, but also regularly organize sports and cultural festivals, basketball national tournaments, fashion releases, BSK summer camps for young people, music and art workshops, cultural and creative bazaars, and other diversified activities, so as to make BSK PARK DALANG project a national-level national tide sports new landmark integrating product selection, tournaments, fashion, experience and live broadcasting, and also to develop a new cultural, sports and commercial business demonstration zone with “pan-sports industry service platform, business and career club”. BSK PARK DALANG project will become a new landmark of national tide movement integrating product selection, events, fashion, experience and live broadcasting. At the same time, the two sides will continue to explore the broad development space of the national tide sports equipment in the international market, enhance the influence and competitiveness of the national tide sports brand in the international arena, and work together to promote the dissemination of the national tide sports culture in the international arena and long-term development.